Visual Vibes: Create a Private Practice Brand to Attract Your Dream Clients

Your private practice may do the most cutting edge, amazing, supportive work in the world but none of that matters if you don't have any clients. Have you seen a bunch of practices with muted pastel colors and nature imagery that purport to serve everyone—children, adolescents, adults, seniors, couples, and families—with every imaginable diagnosis or challenge under the sun? Yeah me too. And here's the secret: nobody is clicking. If your practice looks like every other cookie-cutter practice on the internet, why would I choose you to be my therapist? We live in the age of the internet, Psychology Today, and virtual therapy. Clients have hundreds if not thousands of options. You have to create a brand story that grabs your dream client's attention and then invites them into a world that was built just for them. A standout brand is one that speaks directly to that dream client and implicitly tells them that no one will understand them and support them like you. That is what you will learn to create in this mini course. I have distilled everything I learned from lots of research, trial and error, and 1:1 support I have received from branding experts to share with you. Over the course of eleven lessons jam-packed with eight on-demand coaching videos and eight worksheets, you will develop a visual brand and website that keeps your caseload packed with only the clients you love to work with the most. I can't wait to see what you create!